The strength and convenience of a large company
'In the drive to separate yourself from the competition, every company, every brand is the same. That makes marketing a great profession.'
Walter Landesbergen, Head of Marketing
The marketing department is taking the lead in developing new methods and products with the aim of increasing GRS garden centres’ power of attraction and transaction. To do this, we use the customer as a starting point and concentrate heavily on the green product. We strive to add values to our products, with a sharp eye on present-day demand.
There is close collaboration internally with the GroenRijk formula and the garden centres of the Retail Group. On the external side, we have both permanent and changing partnerships. GRS, for example, works with institutes such as Flora Holland, the Internationaal Bloemenbollen Centrum, Plant Publicity Holland, Bloemen Bureau Holland, Tuinbranche Nederland and, of course, our suppliers.
Examples of new methods and products:
- Modules and shelving plans
- Promotions
- Own brands and new brands
Since GRS is the market leader in the Benelux in terms of the number of paying customers, we are in a position to introduce innovative and exclusive products.
