The strength and convenience of a large company

“The power of quality and knowledge”: that is the VGB

This is a group of approximately 40 smaller garden centres that place the emphasis on green. These garden centres make use, under their own identity, of the purchasing, promotional and advisory facilities of GRS.

The following activities, among others, are planned for 2009:

Promotions 

• 4 brochures, 3 of which can optionally be supplemented by animal pages 
• 2 x 2 banners 
• 1 compact presentation plan 
• 1 collectively developed action for the benefit of local marketing

Advice 

• 1 workshop presentation 
• apportionment of disposable half-days of account management at the discretion of GRS 
• 4 half-days to be devoted to business advice per garden centre 
• 2 regional meetings with company tour and turnover comparisons 
• 2 rural study meetings

Leo: Insight into stocks thanks to the ABC analysis.
The majority of small-scale garden centres face the same problem: turnover and stocks per cash group are not in proportion. Due to this, a great deal of money remains sitting in the stocks without earning anything. In order to gain an idea of this problem, we use the so-called ABC analysis. By using this analysis, we can map out in a short amount of time which cash groups have the most stocks and the most turnover. In this way, the cash group in which we must take action is clearly and rapidly indicated. It is mostly gift items, Christmas items and wood and stone that “cost the entrepreneur money”. In consultation with the entrepreneur, we try to return balance to the proportion of turnover and stocks.